The secret to boosting your Google ranking post-Panda 4.1

With Google’s new algorithm update (Panda 4.1) changing the way it ranks searches, how can you ensure your ranking is still the best it can be?

Panda improves its precision

Google is constantly updating its ranking algorithms as it attempts to offer users the best search engine results possible. Panda 4.1, the latest improvement on a change first introduced in 2011, is designed to help Google pinpoint low-quality content more precisely.

The enhanced algorithm is expected to increase the diversity of high-quality small to medium-sized businesses ranking well in the results, so how can you make sure your business is one of them?

Putting the focus on quality

Ever since its first appearance, it's been clear that the Panda algorithm update is primarily concerned with rooting out low-quality content, and the recent improvement works to the same end.

Websites that sacrifice readable pages in favour of spammy keywords or that don't bother to fill pages with useful copy are the ones penalised by Panda. If you want to ensure you continue to rank well, the content you provide needs to be high in quality and all pages must be well written, informative and fit for purpose.

Creating regular content

As backlinks become less relevant thanks to search engine marketing (SEM) techniques, content is rising in importance. As such, it's not enough to simply give your website a one-off revamp. Google favours sites that provide quality content on a regular basis, so you should think about creating a content schedule. This schedule will mean you always have something to offer the reader, whether it's new product pages, white papers or blogs.

Penning articles and guest blogging for other related industries or news sites also remains a way of drawing Google's favour, as long as the pieces help prove your authority on the subject and are not simply an exercise in pushing products.

In the new age of SEO and SEM, content remains king. For more advice about boosting your Google rankings or working on your website strategy, get in touch with your local Bloomtools consultant today.