Is the Mobile View of Your Website Costing You Business? 11 Things to Fix Now

In 2025, the majority of online browsing, buying, booking, and researching is happening in the palm of someone’s hand. That’s not just a prediction — it’s backed by hard data.

According to GSMA Intelligence, there were 33.59 million mobile connections in Australia as of January 2024. That’s 126.4% of the population, accounting for people who have separate mobile connections for work, personal, or devices. The number grew by over 502,000 new connections in just the last 12 months.

So if your business website hasn't been redesigned recently to focus more on the mobile view -  it’s time to get started.  User experience (UX) has evolved, technology has improved, and top essential elements are available to you now - so it is time to reframe your strategy. Because the tipping point has passed.

For most of our clients, more than 60% of website traffic now comes from mobile devices — and in many cases, the number is even higher. That means if your mobile experience is clunky, slow, or hard to navigate, you’re already losing business.

Let’s put it plainly:
If your site offers a poor mobile experience, you’re risking:

• Lost leads and enquiries
• Lower conversion rates
• Weaker Google rankings
• And most importantly, a drop in customer trust and relevance

Mobile is where discovery happens. It’s how customers research, compare, and decide who to contact, book, or buy from. It’s the first impression and the deciding factor — all rolled into one.

And yet, many businesses have not invested in their mobile design of their website.

Mobile design has evolved rapidly. It’s no longer enough to have a site that simply resizes to fit smaller screens — which is what most people mean by “responsive design.”

A truly modern mobile experience goes beyond resizing. Users expect intuitive layouts, thumb-friendly buttons, and lightning-fast performance that feels as smooth and natural as using an app.

The good news? You don’t need a separate mobile app. You just need to rethink how your current site is structured and optimised — and design smarter for the way people browse today.

Let’s explore the strategies you can implement right now to deliver a mobile experience that keeps visitors engaged, clicking, and converting.

On mobile, people use fingers - not pixel-perfect cursors. So make it easy for them.

• Ensure all buttons and tappable elements are large enough at least 40x40 pixels in size.
• Avoid placing key buttons too close together — give them breathing space.   Even multiple text links side by side can be challenging.
• Place your most important CTAs in the thumb zone — typically the bottom centre of the screen.
   

Pro tip: Use sticky bottom bars with your main call to action so users can act anytime — without having to scroll.

If your site takes longer than 3 seconds to load on mobile, you’re losing visitors — possibly forever. Google data shows that bounce rates increase dramatically with every additional second of load time.

• Compress images
• Minify scripts and use lazy loading for content and galleries
• Use a content delivery network (CDN) and caching
   

Use tools like Google PageSpeed Insights (focused on mobile) to test and improve.

Mobile users want simplicity, not complexity.

• Use a hamburger menu that opens quickly and is easy to navigate
• Avoid multi-level dropdowns — keep menu items focused
   

If your site has multiple core sections (shop, services, bookings), consider a bottom nav bar for faster access

Long pages of text don’t work well on mobile. Instead, break your content into swipeable or tappable sections.

• Tabs are perfect for comparing services or showing product features
• Accordions make FAQs, policies, and detailed info easier to explore
   

Always ensure they’re responsive, fast-loading, and accessible

Want more mobile leads or enquiries? Optimise your forms.

• Keep forms short: only ask what’s essential (name, phone, email, etc.)
• Minimise the use of dropdowns
• Use smart input types like tel and email to trigger the right keyboard
• Offer autofill where possible

A mobile user doesn’t want to pinch, zoom or type endlessly to contact you.

Mobile browsing is naturally interactive — so design with touch in mind.

• On your home page, let users swipe horizontally through key areas, like your services, product categories.
• Use swipeable testimonial sliders to build social proof
• Add before-and-after sliders for showcasing visual results (ideal for renovations, beauty, landscaping, etc.)
• Let users swipe through blogs, or offers
   

The goal is to make scrolling feel like exploring.

You’ve captured their interest — now make it easy to act.

• Use a sticky CTA button that stays fixed on the screen
• Ideal labels: “Book Now”, “Call Us”, “Get a Quote”
• Match this with intent — don’t interrupt, just stay visible
   

Sticky buttons improve conversions by keeping the action visible at all times.

• Make your phone number tap-to-call
• Your address should open directly in Google Maps
• Add a “Get Directions” button if you have a physical location
   

This seems small - but makes a massive difference for mobile convenience.

Micro-animations are subtle movements that provide feedback, signal interactions, and create polish.

• Tapping a button causes a quick colour change or elevation effect
• Sliders respond with soft motion cues

These subtle effects make your site feel modern, intuitive, and professionally designed.

Mobile users want fast reassurance.

• Place reviews and star ratings near CTAs
• Use real photos all through out your website where possible
• Add client logos or “as featured in” sections near key messaging
   

This builds confidence before they click to call or enquire.

Accessible mobile design helps everyone — not just users with impairments.

• Use text that’s large enough to read (minimum 16px or 1 EM for body text)
• Ensure high contrast between text and background
• Support screen readers and keyboard navigation
• Avoid flashing animations or small tap zones
   

Inclusivity = better usability for all.

Mobile isn’t a secondary experience. For most of your potential customers, it’s the only version of your site they’ll see. It needs to:

• Load fast
• Feel intuitive
• Make taking action effortless
   

That’s how you create trust, keep visitors engaged, and drive results — all from a screen that fits in your hand.

The numbers don’t lie — with over 33 million mobile connections in Australia and growing, the shift to mobile isn’t coming. It’s already here.

A mobile-optimised site is no longer a “nice to have” — it’s a core business tool that directly impacts your visibility, conversions, and customer trust. And the gap between businesses that invest in mobile experience and those that don’t is widening every day.

So ask yourself:
Is your mobile experience working for you — or quietly working against you? 

Want clarity on where your site stands — and what to fix first?

We’ll run a free mobile UX audit and send you a clear, actionable summary with key improvements tailored to your website. No tech-speak. No pressure. Just practical ideas you can implement straight away.

Let’s make sure your mobile site isn’t just “okay” — but a key part of your growth strategy.

Get in touch today, and let’s make your mobile view your strongest asset.