Why Your Homepage is Like a Pizza

A great homepage is just like a traditional brick oven pizza enjoyed on the Bay of Naples.

That's because less is more. It doesn't take many toppings to make a spectacular pizza and it doesn't take too much content to make a great homepage. 

What's on a homepage

Your homepage is a crucial tool for marketing your business online. That's because it's the most common landing page for your business.

There are a bunch of components of effective web design like:

• Colour schemes
• Layout/design
• Font selections
• White space

And all of these are super important, just like the crust on your pizza.

But on top of that crust is the most crucial feature of your homepage, the content.

Why content is so essential for your website

Internet surfers and potential customers or clients won't stop and give you a chance if your content isn't up to scratch.

Within a matter of seconds, your content needs to:

• Introduce your product or service
• Introduce yourself or your branding
• Entice viewers to want to learn more

The ingredients that make excellent content

So you've got your crust, but now you need your ingredients for the toppings - have you got your shopping list ready?

A basic homepage should have the following:

A headline

Your headline is usually the first thing that your audience sees and if you only get a few seconds to grab their attention, it’s got to be good.

Your headline should give a clear description of your business and what it is that you provide. 

Business name and logo

Your logo is the core of your business’s branding and identity. It’s a representation of your products and services and in a lot of cases, it doubles as a link between your pages to your homepage.

Navigation options

As mentioned above, there are a few options that are standard to Web surfers like the logo to homepage trick. 

Most websites provide navigation menus for customers to easily find what they are looking for. If your website is content-heavy or you provide a wide range of services, you could use a search function too.

Learn more about navigation in How Website Navigation Can Help Boost Your Sales.

A call to action

The goal of your website is to tell people about your business and to drive sales. A Call to action (CTA) is the most important tool to do that.

A CTA should pique the interest of your website visitors and invite them to browse your website further.

Some examples of CTAs are:

• Find out more

• Book your appointment

• Call us now

Text content

Your words are as important as your pictures on your website. 

Your text should explain what you do and why your audience should care. You should also remember to:

• Keep a consistent voice and tone

• Avoid words or phrases that only you would understand 

• Keep it short and digestible

The words on your website are also super important for helping you generate leads because they increase your search engine visibility.

If you’re stuck on coming up with the right words to tell your story and sell your products or services, you can ask a content writing expert for help.

Some extra spices or toppings

While the above toppings are absolutely essential for a successful business website, the following aren’t always necessary. 

In saying that, they will help put you ahead of your competition and boost your sales.

The following are awesome additions to your home page:

• Testimonials

• A footer for navigation

• Video content

Cooking your homepage pizza

Now that you’ve got your shopping list sorted, you need to get your ingredients and assemble your pizza.

Bloomtools is unlike most other digital marketing and website design companies because they provide the tools and freedom to make your website the way you want it to be. 

We’ll help guide you through your website from start to finish (and even after that with professional SEO services).

We've got the ingredients and the oven. To get started with your website, contact us or call (07) 5636 3700.